Doula App

Redesigning the pregnancy app.

Overview

I was tasked with redesigning the Doula App, a pregnancy app that provides audio guidance to alleviate discomfort during contractions. The main goals were to introduce a symptom tracking feature, update the visual design to be more modern and engaging, and create a more personalized and supportive user experience.

Research

Analyzed original app and its reviews, conducted a competitive analysis and did research

Planning

Consolidated insights into actionable improvements and defined user stories

Design

Developed prototype to incorporate expanded functionality

Refinement

Incorporated feedback to iterate on the design

Delivery

Finalized high-fidelity mock-ups for the redesigned app

Research

To inform the redesign, I conducted comprehensive research that included:

Doula App Reviews

Analyzed user reviews of the Doula App on iOS and Android platforms to gather unfiltered insights into what users appreciated and areas where they felt improvements could be made.
The majority of reviews were positive, highlighting the app's helpfulness during labor. However, some users provided constructive feedback, such as the need for a general walkthrough and better-designed statistics pages.

Competitive Analysis

Conducted a competitive analysis of various pregnancy apps to identify desirable features, user interface designs, and common pain points.
Compared the features, strengths, and weaknesses of each app to establish a set of 'must-have' features and potential areas for differentiation.
Key takeaways from top pregnancy apps included:
- Personalized content and tracking based on due date and pregnancy progress.
- Informative week-by-week development updates and helpful tips.
- Symptom tracking and monitoring features.
- Engaging visual design and easy-to-use interfaces.

Pregnancy Research

Studied general pregnancy symptoms and those specific to each trimester to ensure the redesigned app could offer relevant support and guidance throughout the pregnancy journey.
Researched fetal development to better understand the types of information that would be most useful at different stages.

Additional Research

Explored symptom tracking features in period and mood tracking apps to gather insights on effective implementation and user experience design.
Researched breathing and meditation apps to observe strategies for designing calming and intuitive user interfaces and audio guidance delivery.

Insights

The research phase yielded several actionable insights for the Doula App redesign:

Personalization

Gather information during onboarding to create a tailored experience and provide stage-specific content.

Symptom tracking

Implement a search function with autofill and a "most frequent symptoms" section to streamline symptom logging.

Audio guidance

Position audio guidance as one component of a holistic pregnancy support system.

Visual design

Create a calm, simple aesthetic with illustrations to provide a peaceful and supportive environment.

User Stories

User Story 1

As a pregnant woman, I want to track my symptoms, so that I can better understand my body during pregnancy.

Acceptance Criteria

The app provides the feature to log symptoms.
I must be able to differentiate from chosen and not chosen symptoms.
I must be able to see which symptoms I logged for the current day.
The app provides the feature that allows me to see symptom history.

User Story 2

As a pregnant woman, I want audio guidance to manage contractions, so I can better cope with pain and stress during labor.

Acceptance Criteria

The app provides intuitive feature that lets me listen to the audio guide.
The audio guidance feature works seamlessly with minimal disruptions.
I can choose between modes that I find most helpful, whether it’s voice or just music and breathing sounds.
I must be able to pause audio guide.
I am able to add my own audio tracks to customize the experience.

Wireframe

Main screen of the Doula app showing pregnancy progress, audio guidance section, symptoms, and navigation menu.

Audio guidance screen with voice commands for breathing exercises, central 'Inhale' indicator, and navigation.

Calendar screen with monthly view, navigation arrows, highlighted date, and navigation menu.

Design

Clickable Prototype

Lower, you can find some samples of the screens that I have designed for the project. For a better viewing experience, I recommend accessing the clickable prototype. This will provide a more interactive and convenient experience.

Main screen showing pregnancy progress, baby size comparison, audio guide for managing contractions, and symptom overview with navigation menu.

Main screen with tutorial for the audio guide, pregnancy progress, baby size comparison, symptom overview, and navigation menu.

Main screen showing pregnancy progress, possible symptoms, audio guide for managing contractions, and symptom overview with navigation menu.

ymptom logging screen showing most frequent symptoms and a list of various symptoms with navigation menu.

Calendar screen showing a monthly view with marked dates and symptom summary, including frequent symptoms and navigation menu.

Chart screen showing daily symptom tracking with icons for each symptom, symptom summary, and navigation menu.

Insights screen showing weekly pregnancy progress, summary of this week's symptoms, and trimester logs with navigation menu.

Audio voice screen showing breathing exercise with 'Inhale' prompt and pause, voice, puff, and rest options.

Audio puff screen showing breathing exercise with 'Inhale' prompt and pause, voice, puff, and rest options.

Audio rest screen showing breathing exercise with 'Inhale' prompt and pause, voice, puff, and rest options.

Key Improvements in Redesign

Personalized content based on the information provided by the user.
Improved information architecture and navigation.
Added comprehensive symptom tracking functionality, including easy-to-use logging, informative charts, and personalized insights to help users monitor and understand their pregnancy symptoms.
Redesigned contraction tracking feature with enhanced statistics, providing a more intuitive and informative experience for users.
Enhanced visual design with a cohesive color palette, consistent typography, and engaging illustrations that create a friendly and approachable aesthetic.

Conclusion

Through this project, I applied my design skills to create a user-focused mobile app that supports and empowers expectant parents throughout their pregnancy journey. By conducting thorough research and designing intuitive features, I delivered a solution that addresses the unique needs and challenges of pregnancy.

To further elevate the user experience, voice control could be integrated to provide hands-free management of audio guidance during labor, while a data export feature would allow users to easily share their symptom history with healthcare providers.