Monday Merch Platform

Redesigning a B2B platform for managing branded merchandise, from ordering to shipments.

Overview

This was one of the most challenging (and rewarding) projects I’ve worked on so far. I was the only designer on the project, and a junior at that, tasked with rethinking large parts of the Monday Merch platform. The platform is used by companies to manage all their merchandise: from approving product designs to creating shipments, storing items in a warehouse, and handling payments. I collaborated closely with the development team, and also with sales, support, and purchasing teams, since they understood client struggles best. My role was to take all of these perspectives and make the platform easier, clearer, and more useful for clients.

Note: Since the project was so extensive, in this case study I’ll focus on the main redesign areas that had the biggest impact.

Research

Studied user flows and stakeholder feedback to uncover pain points and opportunities.

Planning

Mapped out priorities, flows, and project scope.

Design

Overhauled the platform design while adding new flows.

Collaboration

Collaborated with stakeholders to ground the redesign in real client needs.

Impact

Worked on enabling client autonomy and reducing team effort.

Considerations

Based on my analysis of the client requirements and the project goals, I identified several key areas to focus on:

Balance of Flexibility & Simplicity

Support advanced use cases without overwhelming users.

Scalable Order Management

Design an order page that can handle simple and complex cases alike, while remaining clear and approachable for users.

Clear Pack Creation Flow

Make the process of creating merch packs intuitive, so users can handle it smoothly.

Financial Transparency

Centralize invoices and payments into a dedicated space, making financial information easy to find and understand.

Trust & Professionalism

Build an interface that feels trustworthy and approachable, making it easy for users to find their way and feel supported.

Main Redesign Areas

These are the main parts of the platform I focused on redesigning, chosen because they had the biggest impact on usability, clarity, and client independence.

Order Page

The order page was overwhelming. Products with multiple sizes were shown as separate items, so a t-shirt in three sizes looked like three identical products. Important sections, like shipping destinations, were easy to miss.

Grouped product sizes under one card, and added details like color, production time, and pricing (per item and total).
Made packs visibly different from single products, with contents shown.
Switched to a two-column layout, so “Shipping & Warehousing” and “Chat” didn’t get buried under a long product list.
Added a summary section with totals, including VAT, shipping, and discounts.

Shareable Links for Sizing & Shipment Info

A major challenge was collecting recipient information. Previously, all data had to be managed by one or two people: either via CSV import, individual contact creation, or with the Monday Merch team manually entering the information. This created a bottleneck and left room for errors.

I suggested adding shareable links that clients can send to recipients:

“Sizing” link: Recipients submit their own sizes directly.
“Shipment” link: Recipients submit their shipping info, creating contacts automatically.

With this solution, recipients can now fill in their own information via a single link, eliminating back-and-forth and manual follow-up.

The goal was to empower users to manage large orders independently, saving time and reducing mistakes.

Merch Pack Creation

When I first looked at the platform, creating a merch pack was hidden behind a confusing checkbox interaction. Users didn’t even know the feature existed, and even if they found it, they couldn’t name their pack or choose the box it would be sent in. This meant merch consultants had to step in every time.

What I did:

Made “Create a Pack” a visible button, instead of something hidden.
Designed a step-by-step flow where users could name the pack, choose a box, select products, and add small extras.
Ensured the pack appeared as its own product in the order.

Finances

Before, finances were kind of hacked into the system: if clients needed to pay for something like shipping, the team created an empty “order” with just a payment link. Clients had no proper overview of what they had paid, what credit they had, or what refunds existed.

What I did:

Suggested and designed a dedicated Finances page.
Added sections for invoices, payments, credit, and refunds.
Allowed clients to top up credit and make payments right there.

This gave clients more trust in the platform, and it made things smoother for the team too.

Design

Step 2 ofMerch pack creation flow: choosing a box.

Finances page with sections for invoices, payments, credit balance, and refunds with payment options.

Orders overview page displaying all of the orders.

Reflections

Being the only designer on such a large project was a huge opportunity to grow.
Collaborating with other teams taught me how valuable their insights are for understanding real user needs.
Figuring things out as I went pushed me to take initiative, be responsible, and make thoughtful design decisions.

Conclusion

This project was more than just a redesign, it was where I grew up as a designer. I had to listen carefully to many voices, translate complex needs into simple flows, and take responsibility for decisions even when they felt bigger than me. Somewhere along the way, I realized I was no longer just finding my footing, I was strong enough to help others. By the time a new designer joined, I was the one supporting their onboarding and giving feedback, even while still in a junior role myself.